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Custom SolutionsCustomized advisory and consulting services to navigate the energy transformation

Latest Reports

All Reports
Microgrids
4Q 2022
Local Energy Markets Can Expand Deployment of Renewables, Stabilize the Grid, and Increase ROI
Digital Innovations
4Q 2022
Cloud Adoption, Configuration, and Implementation Across the Energy Industry
Asset Management, Customer Management, DER and DR Management, Grid Management, and Smart Metering: Global Market Analysis and Forecasts
Connected DER
Guidehouse Insights Microgrids
4Q 2022
Ecosystem Strategy for Connected DER: Cross-Sector Opportunities
Building Automation and Control
4Q 2022
Market Data: Building Automation and Controls
Improving Energy Efficiency with Building Automation Technologies and Building Management Systems: Market Size and Forecasts 2022-2031
Digital Innovations
4Q 2022
Automotive Cybersecurity Market Overview
Securing the Connected Mobility Ecosystem: Global Market Analysis and Forecasts 2022-2031
Smart Cities
Guidehouse Insights Smart Cities
4Q 2022
Smart Cities Digital and Climate Equity: Building Resilience for All
Microgrids
4Q 2022
Local Energy Markets Can Expand Deployment of Renewables, Stabilize the Grid, and Increase ROI
Digital Innovations
4Q 2022
Cloud Adoption, Configuration, and Implementation Across the Energy Industry
Asset Management, Customer Management, DER and DR Management, Grid Management, and Smart Metering: Global Market Analysis and Forecasts
Connected DER
Guidehouse Insights Microgrids
4Q 2022
Ecosystem Strategy for Connected DER: Cross-Sector Opportunities
Building Automation and Control
4Q 2022
Market Data: Building Automation and Controls
Improving Energy Efficiency with Building Automation Technologies and Building Management Systems: Market Size and Forecasts 2022-2031
Digital Innovations
4Q 2022
Automotive Cybersecurity Market Overview
Securing the Connected Mobility Ecosystem: Global Market Analysis and Forecasts 2022-2031
Smart Cities
Guidehouse Insights Smart Cities
4Q 2022
Smart Cities Digital and Climate Equity: Building Resilience for All
All Reports

Case Study

Multinational Automaker

Custom Market Analysis

THE CHALLENGE:

Guidehouse Insights conducted a worldwide study to identify potential candidate cities for EV car sharing program for a multinational automaker. The feasibility of the new service opportunity was assessed across three regions: U.S., Europe, and Asia.

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Expertise Across Key Industries

Power & UtilitiesTap into our leading market intelligence on distributed energy resources, electrification, and the energy transformation.
AutomotiveTap into our leading market intelligence on automated, connected, electric, and shared mobility.
TelecommunicationsTap into our leading market intelligence on automated, adaptive, and resilient infrastructure.
Building TechTap into our leading market intelligence on connected, efficient, and intelligent buildings.
High Tech & ITTap into our leading market intelligence on clean, distributed, mobile, and intelligent infrastructure.

Meet Our Experts

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Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

有超过十年的经验总结t and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.
Richelle Elberg 主要研究分析师 IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.
Krystal Maxwell Research Director Intelligent Buildings Ecosystem Krystal Maxwell is a research director leading Guidehouse Insights’ buildings technologies services and contributing to the Networked Buildings, Lighting Efficiency, Building Automation and Control, and Building Efficiency and Decarbonization solutions. Maxwell specializes in strategic engagements around the digital and sustainable transformation of resilient building infrastructure. She focuses on intelligent building solutions, building technologies, energy efficiency, lighting innovations, Internet of Things, and decarbonization and sustainability strategy. Maxwell supports clients in understanding energy efficient innovations, key market drivers and barriers to adoption, and go-to-market strategies.

Previously, Maxwell was Guidehouse Insights’ client service lead, facilitating communications and customer service with the group’s global client base. Maxwell holds a BA in political science, with a minor in German, from Occidental College and studied abroad at Humboldt University in Berlin, Germany.
Mackinnon Lawrence Senior Research Director Mackinnon Lawrence is a director in Guidehouse's global Energy, Sustainability, and Infrastructure practice and the leader of Guidehouse Insights. He is responsible for overall strategy and operations, including management of a global analyst team, development of the Firm’s Energy Cloud thought leadership framework, and client engagements supporting utility, oil & gas, telecom, manufacturing, IT, and consumer tech companies. His expertise covers energy transformation, business model innovation, and technology disruption.

有超过十年的经验总结t and attorney, Lawrence has led research and consulting engagements covering emerging clean technology, grid transformation, and policy and regulatory issues. He has coauthored numerous publications, including Guidehouse’s State & Future of the Power Industry annual reports, Navigating the Energy Transformation, and From Grid to Cloud: A Network of Networks in Search of an Orchestrator. He is a frequent speaker at conferences worldwide on emerging technology issues. Lawrence holds a JD from Washington College of Law and an MA in international affairs from American University.
Richelle Elberg 主要研究分析师 IoT and Connectivity Richelle Elberg is a principal research analyst overseeing Guidehouse Insights’ IoT and Connectivity solution. She also supports the Digital Innovations, Neural Grid, and AI and Advanced Analytics solutions. Her primary focus is on holistic connectivity strategies for energy industry stakeholders in the Industry 4.0 era, including networking for applications in the power utility, oil & gas, and mining sectors. Elberg has more than 25 years of experience analyzing telecommunications and technological evolution, including an extensive background creating market and financial models and performing strategic consulting engagements and business valuations for service providers and technology vendors. She is a recognized expert in both wired and wireless technologies, including fiber network deployment and public and private wireless solutions such as unlicensed solutions, low power wide area, and 5G technologies.

Prior to joining Guidehouse Insights, Elberg served as director and senior analyst with JSI Capital Advisors, a boutique investment bank focused on the communications, digital media, and information technology industries. She has also held senior positions in analysis and management with Kagan World Media and KPMG. Elberg speaks French, Spanish, and Russian, and she is the author of three novels. She holds a BA in international business and marketing from the University of Colorado.
Krystal Maxwell Research Director Intelligent Buildings Ecosystem Krystal Maxwell is a research director leading Guidehouse Insights’ buildings technologies services and contributing to the Networked Buildings, Lighting Efficiency, Building Automation and Control, and Building Efficiency and Decarbonization solutions. Maxwell specializes in strategic engagements around the digital and sustainable transformation of resilient building infrastructure. She focuses on intelligent building solutions, building technologies, energy efficiency, lighting innovations, Internet of Things, and decarbonization and sustainability strategy. Maxwell supports clients in understanding energy efficient innovations, key market drivers and barriers to adoption, and go-to-market strategies.

Previously, Maxwell was Guidehouse Insights’ client service lead, facilitating communications and customer service with the group’s global client base. Maxwell holds a BA in political science, with a minor in German, from Occidental College and studied abroad at Humboldt University in Berlin, Germany.
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